Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Website Revamp
Redesign of brand communication and website
Led the revamp of Plivo’s website, transforming usability and visual appeal to better reflect the brand’s innovation.
Plivo’s website redesign transformed advanced AI-powered automation into a relatable, trusted experience for modern businesses.
The objective of the project was to redesign and revamp the Plivo website to better reflect the brand positioning, enhance user experience, streamline messaging, and showcase AI-driven communication solutions. The project focused on the following steps and phases:
Discovery & Research
Strategy & Planning
Design & Development
Testing & Launch
- Stakeholder Interviews
- Competitor benchmarking
- User research
- Sitemap creation
- Content Audit
- Wireframe
- Design style iterations
- Components and final design
- Cross-Browser & Device Testing
- Performance Optimisation
- Launch Plan
Discovery & Research
Many of our existing API customers expressed enthusiasm about the new agentic platform. We identified the need of this platform and established pain points that needed to be adressed.
Competitor analysis played a crucial role in helping us identify and refine our unique selling proposition (USP) which was to specially focus on a platform that provides end to end customer engagement.
Engaging with internal heads across departments deepened our understanding of the product vision, aligning it with strategic goals and market demands.
Website Strategy & Planning
Website Sitemap
Website Navigation
Everyone wants a single, full stack solution to talk to their customers. But most companies only specialise in one slice of the problem and never give a complete answer to what a growing business actually needs. Our website is built around a simple story: Convert, Engage, Delight. It shows how AI agents level up every stage of the customer journey and how businesses can use them to drive more sales, keep customers hooked, and deliver experiences that feel personal at scale.
Content storyline:
Convert visitors by using AI agents to initiate smart, personal interactions and drive first-touch conversion.
Engage users by delivering contextual, need-based messages that keep customers interested and informed
Delight customers with responsive support and tailored experiences, ensuring satisfaction at every step.
Convert
Engage
Delight
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2
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Design & Development
Homepage wireframe & design iterations
Final homepage
Some other pages from the website
Testing & Launch
The website launch was a full-team effort, with designers and developers working intensively over more than 24 hours to ensure a flawless release.
The team focused on rapid bug fixes, finalizing design details, and validating performance to deliver a seamless user experience from day one.
To mitigate risk, we prepared a fully functional backup website that could be deployed immediately if any critical issues arose during the go-live. This contingency plan guaranteed uninterrupted access to the product and information for all visitors.
The website redesign was a pivotal step in repositioning Plivo as an AI-first brand, making complex technology approachable and clear for users
Business Impact
65%
Surge in unique visitors
43%
Increase in demos booked
28%
Improve in session duration
21%
Drop in bounce rates
The launch of our redesigned website was pivotal in repositioning our product as a leader in agentic AI, reinforcing a forward-thinking brand narrative across the B2B SaaS landscape. The new site was at the heart of all outbound communications, serving as the main destination for every ad campaign, social media release, and industry announcement.