Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Website Revamp
Redesign of brand communication and website
Led the revamp of Plivo’s website, transforming usability and visual appeal to better reflect the brand’s innovation.
Plivo’s AI-powered website redesign transformed advanced automation into a relatable, trusted experience for modern businesses.
The redesign was preceded by a strategic shift in how Plivo was perceived. Having been known as an API platform for 14 years, Plivo pivoted to an AI agent platform, which required redefining key brand elements. The redefinition focused on:
Brand Archytype
We explored different archetypes and selected the one that best aligns with Plivo’s innovative AI-driven vision
Brand Positioning
We studied how Plivo needed to be perceived, defined its key customer benefits, and crafted a clear brand overview for the evolving AI landscape.
Brand Identity
The brand’s identity through tone and design was refreshed to reflect clarity, warmth, and innovation across all communications.
Brand Archytype
