Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Plivo's Buddy
Creation of the brand's Mascot
Created Buddy, the mascot for Plivo, designed to spark interest and make the brand’s complex world feel more fun, human, and engaging.
The Need for a Face: How Giving Plivo a mascot added human touch to the brand, in a crowded tech world
The Landscape
Plivo’s technology was powerful, but the brand felt distant, more functional than relatable in a crowded AI world.
The Why
Logos and taglines weren’t enough. To spark recognition and build trust, the brand needed a personality.
The Spark
That’s where Buddy came in, more than a design, a shape-shifting identity that brought warmth and story to Plivo.
Creative Process
Iteration at the Core:
Buddy’s design didn’t appear fully formed. It was shaped through rounds of trial and error—some versions looked too playful, others too stiff. Each step refined how Buddy should balance friendliness with professionalism while staying true to Plivo’s identity.
The Head as the Hero
The breakthrough came with Buddy’s head. To tie him directly to Plivo’s main product-Voice AI for customer support, headphones became the defining element. This small but powerful detail made Buddy instantly recognizable as the “voice” of Plivo.
Buddy's origin story
Future Visions
Buddy was born in a vibrant AI-powered future. In this world, automation reigns supreme, driving progress and connectivity.
Shape-Shifting Power
Designed as a shape-shifter, Buddy can transform into countless avatars to suit any task or role. This unique ability makes Buddy a versatile agent.
Mission to Automate
Buddy’s true mission and purpose of existance is to streamline and simplify life by automating tasks across industries and roles.
Buddy embodies the future of intelligent automation
Seamlessly adapting to any role with its shape-shifting abilities. As a versatile AI agent, Buddy is designed to transform tasks across industries, making automation accessible for all.
Buddy's AI avatars:
Buddy’s AI avatars are versatile digital personas that transform to expertly handle any task or role.
Master visual concept
Buddy’s origin story comes to life in this master visual: Buddy is depicted navigating a surreal, futuristic universe, where a global skyline sets the stage for its many avatars. Here, Buddy seamlessly solves problems and automates processes, embodying Plivo’s spirit of innovation.
Tools used
- Midjourney
- ChatGPT 5
- Photoshop Generative
- AI illustrator
- Sora
Master visual story expansion:
After introducing the master visual for Buddy, the Plivo mascot, a range of creative expansions allowed Buddy to become an integral and versatile element for both internal operations and external brand visibility. Here’s how Buddy's master visual was adapted for various business and brand engagement opportunities is Photobooths, zoom backgrounds, company presentation decks, posters for events and office decor.
Buddy’s brand presence initiatives
Buddy’s brand presence is thoughtfully integrated across both the physical and digital worlds, amplifying recognition at every touchpoint.
Digital assets
Digitally, Buddy powers social media, YouTube, website, and product, driving strong brand connection and
social proof.
Physical assets
In the physical world, Buddy engages employees with brand merchandise, avatar cards, office decor and event collaterals.
Digital assets :
Virtual personality
Digitally, Buddy has become a superhit for AI agent distribution across Twitter, YouTube, TikTok, and Instagram. Buddy’s avatars show up in glimpses throughout Plivo’s product and website, reinforcing his recognizability everywhere online.
Buddy on Plivo's Youtube
Buddy on Plivo's X
Buddy across product and website
Material assets :
Physical Personality
Brand Goodies were created for employees across India and US, giveaways for externals, personality cards for employees and gifts for customers to establish Buddy as the recognizable face of the brand.
Business Impact
Buddy has brought smiles to employees across our offices in India and the US, becoming the star of every event and a familiar face across stickers and design collaterals. As the highlight of our YouTube channel, Buddy’s presence in thumbnails and demo videos has helped us reach over 50,000 views withing a month. Over 5000+ sticker sheets and badges featuring Buddy’s design have been distributed across India and the US — at events, to customers, and to external partners strengthening overall brand recognition.
50k+
views across social
5000+
goodies distributed