Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Brand Identity
Creation of Plivo's brand book
I recreated Plivo’s brand identity after 13 years to better fit the market and reflect its shift to an agentic AI platform.
Plivo was shifting gears to an AI-first platform, so the logo had to start speaking the same language.
The redesign was preceded by a strategic shift in how Plivo was perceived. Having been known as an API platform for 13 years, Plivo pivoted to an AI agent platform, which required redefining key brand elements. The redefinition focused on:
Brand Archytype
We explored different archetypes and selected the one that best aligns with Plivo’s innovative AI-driven vision
Brand Positioning
We studied how Plivo needed to be perceived, defined its key customer benefits, and crafted a clear brand overview for the evolving AI landscape.
Brand Identity
The brand’s identity through tone and design was refreshed to reflect clarity, warmth, and innovation across all communications.
Brand Archytype
We identified, based on discussions across the founder, marketing head, design head, and PMMs, that Plivo’s brand archetype is best represented by the “Hero” and “Explorer.” This means Plivo is seen as a bold problem-solver and curious innovator, embodying determination, adventurousness, and a drive to push technological boundaries.
Brand Positioning
Plivo positions itself as the voice behind modern business conversations, where AI meets empathy, context meets speed, and every interaction feels unmistakably on-brand. It’s not just about automating responses, but creating conversations that build relationships.
Core Values:
Be human
Be Intelligent
Be Personal
Be Reliable
Natural, empathetic conversations done with human intelligence
AI that learns, adapts, and delivers precise, context-aware replies
Conversations that remember preferences, speak multiple Indian languages/dialects
Crystal-clear global calls with premium routing, engineered for consistent quality
For businesses wanting smarter customer conversations, Plivo is the conversational AI platform that delivers natural, multilingual voice and messaging agents by combining human-like empathy with instant, context-aware replies unlike generic automation so companies can engage millions with truly personal service.
Businesses Across Industries Embracing Voice AI for Scalable Customer Engagement
Businesses across industries using voice AI to automate and personalize customer engagement. Key users are product leaders, developers, and CX heads focused on ease and scale.
Brand Identity
Logo design iterations
The new Plivo logo builds on the original, with updated typography for a modern look. The added star symbolizes the AI platform, while the “P” becomes a standalone icon, representing Plivo 2.0’s identity seamlessly.
The refreshed brand identity now extends across every major and minor touchpoint at Plivo, creating one cohesive visual and verbal system. Merchandise, office goodies, and stickers use the new logo, colors, and mascot to make the brand feel present in everyday interactions. The entire website was revamped, the product interface now reflects the updated logo and palette, and even pitch decks were reworked, so customers and teams experience Plivo 2.0 consistently wherever they see it.
Establishing the identity within the ORG
Since the new Plivo identity was fresh and still settling internally and externally, I conducted an in-office workshop to emphasize the importance of design and its perception. Using brush pens as a creative medium, each participant received a sheet with an empty outline of the new logo icon. They expressed their feelings about product growth and the mindset shift within Plivo by filling the outline, allowing them to connect emotionally with the brand’s evolution. This interactive exercise helped to embed the new identity across the organization, encouraging a shared understanding of Plivo’s growth and design direction beyond just visual elements. It fostered collaboration and made design more tangible and experienced firsthand rather than merely explained.
Led a brush pen workshop where participants expressed their feelings on Plivo’s growth by filling the new logo outline, fostering an emotional connection to the evolving brand identity.
