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Plivo's Events

Building Plivo's Presence in India's AI Conversation

Led strategy, design, and execution for Plivo's event program in India- from booth experience to stakeholder relationships to closed deals.

More Than a Booth: How a series of events turned into Plivo's loudest entry into India's AI story

Plivo had strong AI capabilities but little visibility in India, in a market where brand awareness in AI was being built loudly and fast by competitors, Plivo was largely unheard of. A quiet product story wasn't going to earn attention in a noisy market. Plivo needed a physical, memorable presence.

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Beyond Design

Owned the full arc, from identifying the right-fit events and partners for Plivo, to booth and experience design, to on-ground stakeholder conversations that turned into business relationships.

Designing for Understanding

Built interactive demos and booth experiences specifically designed to make Plivo's AI capabilities tangible and easy to grasp in a few minutes of conversation.

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Community, Not Just Marketing

Managed external stakeholder relationships and community engagement around each event, treating events as relationship-building, not just brand visibility.

Event Strategy & Planning

From AI events to round tables, each format ran through the same six-stage playbook — turning a single event into brand awareness, real relationships, and closed deals.

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Plivo's events turned presence into progress

Ten-plus events, one repeatable strategy — designed to move from brand visibility to real relationships and closed business, establishing Plivo as a name in India's AI conversation.

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Booth Designs Across Events

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Plivo's presence at the India AI Summit marked an early, deliberate step in establishing the brand within the country's fast-growing AI conversation. The booth was designed to move visitors from curiosity to understanding in minutes - combining interactive demos of Plivo's Voice AI capabilities with a design built to stand out on a floor full of competing pitches. Conversations here weren't just about visibility; they were the start of relationships with the decision-makers and builders shaping India's AI ecosystem

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Booth activation at events

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Voice AI Quiz

Visitors could test Plivo's Voice AI in a live, interactive quiz a hands-on way to experience the product rather than just hear about it. Winners walked away with Plivo-branded goodies.

Developer Credits

Every event offered free Plivo credits to developers on-site, giving technical visitors a direct, no-friction way to start building with Voice AI the same day they discovered it.

Product Demos

For visitors who wanted more than a quick interaction, the booth offered detailed brochures and live product demos put to test.

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Brand Goodies

Answering AI quiz questions and completing other on-ground activities unlocked access to a dedicated merchandise store, stocked with Plivo-branded goodies designed specifically for these events. Every item earned became a small, tangible piece of the brand visitors could take home.

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Product Brochures & Marchitecture

Collateral built to do two jobs at once - sell the story and explain the system. From platform brochures to marchitecture diagrams like the AI Agent Pipeline, each piece translates Plivo's technical depth into something a prospect can actually follow, without losing the substance underneath.

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On the Ground

Beyond the design work, being present at these events mattered — running the booth, walking prospects through demos, and having the conversations that turned a two-minute interaction into a real relationship.

Business Impact

15+

Partnered events in India

10+

Partnered events in US

8+

Major accounts closed

In just 8 months, Plivo's event program became the foundation for the brand's presence in India — and the same design and strategy playbook was extended to 15+ events in the US. Beyond visibility, these events directly contributed to closing major Indian accounts, including Amul, Zomato, and Cars24,  turning booth conversations into real business relationships.

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