Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Payables Blindspot Detector
A research-led report
Redefining Payables Processes Across Indian Organizations to Eliminate Errors and Improve Efficiency
A 300-CFO research study turned Indian enterprises' biggest payables blind spot into RazorpayX's most talked-about launch.
The objective of this project was to uncover the hidden inefficiencies in how Indian enterprises manage payables, translate raw research into a data narrative CFOs would actually want to read, and build an interactive assessment that let readers benchmark their own process maturity. The project focused on the following phases:
Discovery & Research
Strategy & Planning
Content & Design
Launch & Distribution
- 300+ CFO surveys
- Pain point mapping
- Parallax insight discovery
- Narrative structuring
- Theme development
- Report framework
- Data visualization
- Illustration & layout
- Interactive assessment build
- FTX 2024 print launch
- Digital hosting
- GTM & performance ads
Discovery & Research
We surveyed nearly 300 finance leaders across Indian enterprises to uncover the blind spots in payables, a process where 50-60% of org payouts flow, yet overpayments, poor visibility, and manual chaos run rampant. The most telling find: the parallax effect. 55% of CFOs believe they have full control over payables, but 98% still want true end-to-end visibility. That gap became the spine of the entire report.
Strategy & Planning
The Narrative
Survey data alone doesn't move CFOs so we structured the findings into a clear, coherent story built around solving "how businesses pay."
The Theme
To humanize a data-heavy report, we built it around "people moving across offices" miniature suited figures who guide readers through the findings.
The Hook
Beyond the numbers, we added an interactive self-assessment, giving readers a reason to engage beyond just reading and a way to see their own blind spots.
Content & Design
The Problem
The Data
The Framework
The Takeaway
Framing the payables blind spot overpayments, poor visibility, manual chaos through the lens of finance leaders.
Survey findings from 300+ CFOs, distilled into the parallax insight that shaped the report's core narrative.
A structured path from problem to solution, woven together with the "people moving across offices" theme.
An interactive self-assessment, so every reader leaves with a personalized view of their own payables blind spots.
Report that became RazorpayX's benchmark for research and design
More than a survey summary, the Payables Blindspot Detector set a new standard for how research reports could look and feel. Read the full report >
Launch & Distribution
The report launched physically at FTX 2024, RazorpayX's flagship event, with 300+ copies printed and distributed directly to CFOs and finance leaders while also going live digitally to reach a wider audience. A go-to-market push across performance ads, social media, event brochures, and email campaigns carried the report further, alongside soft launches at other fintech and networking events across the industry.
Business Impact
The Payables Blindspot Detector became one of the most significant launches for RazorpayX, standing as the sole research compilation supporting the entire S2P product suite. It set a new benchmark for research and design in the industry, earning acclaim from professionals and driving a strong lift in leads for the payables process system. The report has also become a key asset in pitch presentations, reinforcing its role in Razorpay's continued success and recognition.
300+
copies distributed
200+
impressions to date
50
leads generated